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Centralizing and Mastering Social Media Data
Yes. Social Media is important for business. Thanks to the analysts, advocates, industry experts and the zillion articles & blog posts on the topic. Now the question is where to start and how to go...
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Anthrosegmentation: Using Big Data to Approach the Customer Like a Human Being
The availability of Big Data is changing the way companies interact with the people who make up their customer base, and changing it rapidly. Some of these changes are ones we’ve seen in an embryonic...
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What Master Data Management Teaches Social Media Marketing
Everybody, it seems, is getting onto the social media bandwagon. You can’t get far into any discussion about information management or marketing without it coming up, and it’s fascinating to see the...
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10 Observations from the 2013 Direct Marketing Association Tradeshow
With the show wrapped up and the recollections of many exciting conversations settling from a busy flutter into a determined simmer in the back of my mind, I thought I would sit down to try to write...
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INFOGRAPHIC: Canadian Fashion Retailer Social Media Insights of Summer 2013
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Using Big Data to Capture an Estimated $20 Billion in Hotel Guest Loyalty...
This is an abridged 4-page summary of the full 25-page whitepaper, which can be found in totality at http://www.infotrellis.com/insight.php Why Should I Change My Loyalty Program? Hotel industry...
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8 Must-Follow Master Data Management (MDM) People on Twitter
There are lots of excellent lists out there for who to follow on the subjects of customer experience, Big Data, and social media technology – but what about Master Data Management? Finding a bit of a...
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Hotel Industry Walletshare Reclamation with Customer ConnectId
When you’re in the hotel industry, even the absolute most loyal of loyalty members will stray to the competition from time to time. Figuring out how to identify and combat this tendency is increasingly...
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